A seasoned and versatile senior agency leader with over twenty-five years of experience, Carrie Sabourin excels in brand strategy development, integrated communications planning, and culinary innovation for both B2B and B2C markets. As a strategic thinker and effective communicator, Carrie possesses a proven ability to influence teams, build strong relationships, and inspire a growth mindset. Her expertise has consistently driven impactful decision-making and successful brand transformations, notably through her recent tenure at Ogilvy, where she contributed to the launch of the highly successful “Make Amazing Happen” campaign for CDW.
Throughout Carrie’s extensive career, she has demonstrated leadership in strategic planning and execution for a diverse array of high-profile clients, including King’s Hawaiian, Kellogg’s, and Herff Jones. Her strategic oversight and mentorship have fostered collaborative, high-performing teams, while her contributions to agency culture and professional development programs have further solidified her reputation as a dynamic and influential leader in the marketing and branding industry. Carrie holds a B.A. in Business Administration – Marketing from Truman State University. When not at work, she explores what’s great about living in Chicago to maintain her “Cool Aunt” status to her eight nieces and nephews.